The first two weeks (orientation and pre-terms) at ISB made most of us feel like spending our entire life in the campus. Full of fun, games, parties and what not. After the first week of core terms, I am sure most of us would have second thoughts about the same. ISB never sleeps. You would find people sitting in the lawn and discussing the assignments at 3 AM. You would find many rooms lighted up even at 4 AM. By the time those guys decide to enjoy their brief and invaluable nap, those early morning guys would get up and start working on ….
Even before the classes started, our batch is engaged in completing the pre-read for Marketing, Finance etc. Myself .. I started off reading Marketing Management by Kotler (bible for marketing). After reading two chapters, I could not recollect where I started. As days passed (remember just two days), most of us were fighting for time and busy with trade offs. We were expected to complete the post-reads AND the pre-reads for the forthcoming classes. Rest all apart, one thing can be taken for granted. By next April (hopefully we all will be in sound shape), we all will be masters of time management and trade offs along with Master of Business Administration.
